HAS THE ERA OF ACTIVISTS BEEN REPLACED BY THE ERA OF ARTISTES?

It’s cool to be cool. That’s all. Just be cool, suave, classy, be a star at being a star. Having nothing to give, but looking good at it. Having nothing to live for, to die for, to sacrifice for the sake of others, but looking damn good while doing this nothing and you’ll grab the headlines. It’s just cool to be cool.

Everybody knows all the issues – and they’re tired of them all. It’s you they want, because you’re so cool.

Artistes are the new Activists. Fashionistas are the new freedom-fighters. Stars are our new Saviours. Satan is probably the name of some new perfume I’m sure my girlfriend will like. I better buy it, ‘cos it’s so cool to be cool. You can never go wrong being cool.

What are you singing? Why all these lyrics on hunger, on poverty, on war, on injustice and inequality, on materialism? Who on earth do you think still has time for that? Just touch my dark side in a cool way, I’m good that way. Artistes have taken over the world. Bow down, Activist, your day is done!

What on earth are you fighting for? No-one really cares any more. Words never changed anything anyway. Just be cool and you shall rule. The freedom fighter is the biggest fool. Who says we’re not free? They should fight for the freedom of their own coolness. Then they’ll be really free of pressures, free of constraints, free of unnecessary problems. Because cool is the true upper class.

Where are those intuitions of yore? Those convictions of years before before? Where are those humans for whom being human is the sole goal? We have forgotten ourselves and become agents of our masks, the cool artistes. Who do you think you’re lying to?

– Che Chidi Chukwumerije.

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